With a week to go until the shoot, we had to gather an abundance of props, purchase products, and conduct rehearsal product layouts—all while navigating the unpredictability of stores closing and limited deliveries. Thanks to Marina Abdullaeva's artistic team, we made it through the procurement odyssey. Thankfully, sourcing the products turned out to be a bit easier.
Creating top-tier ad campaigns in Moscow demands meticulous preparation, ensuring every detail is thought out before the shoot. Each shot was carefully planned and animated in the storyboard.