"MELOHN FASHION GROUP" (brands Love Republic, Sela, and Befree) approached our Agency with a proposal to create a multi-format ad campaign for the ZARINA brand. For their spring campaign, promoting the new women's clothing collection, the client desired a metaphorical representation of love, embodied by the leading lady of modern Russian cinema, Lyubov Aksenova. The concept involved the heroine traversing different spaces in various outfits, reflecting the essence of the new collection. Alongside the video ad, we were tasked with creating stylized photoshoots of the collection. Thus, collaboratively, we birthed the SS23 Collection: "Love. Spring. ZARINA."